We build, migrate and grow Shopify stores for denim, workwear and leather goods brands. The kind of brands where the material is the argument.
IRONHEART Germany
SELVAGE Denim
DC4 Berlin
TonTon et Fils
We build e-commerce systems for brands in denim, workwear, heritage and leather goods. That covers design, the Shopify setup, custom development, SEO and GEO, and the work that keeps going after launch.
We do not work from a fixed template, and we do not work like a classic agency. We build what fits your brand.
We know why 14oz denim needs explaining.
Why a selvedge edge makes quality visible.
Why the choice of material decides what a brand is worth.
And why so many of our clients work in small, limited runs.
Most of our clients come to us with one of three problems. A store that no longer carries the brand, a shop nobody finds, or traffic that does not turn into orders. We work on all three, and usually in that order.
A new Shopify store, or a move from whatever you are on now. We handle structure, design, custom development and a clean technical base you can keep growing into. Pre-orders, drops, size guides, material and origin details, limited runs and custom filters are built to fit how you actually sell.
Classic search and AI answers now sit side by side. We work on both. Technical clean-up, product and category content that holds up, and the structured data that lets a model quote you correctly.
Paid social and search for brands with a real price point. We build the creative around material and craft, run the campaigns, read the numbers every week and adjust. No dashboard theatre, just what changed and what we did about it.
Our clients are designers, founders and small teams who develop their own products. They work closely with their makers. They choose their materials on purpose. They decide cuts, details and production themselves, and they answer for every release.
We are the same kind of shop, with the technical side covered.
Every one of these started from the brand and the product, not from a layout. Placeholder copy below, to be replaced with the real project notes.
It has to be understood first. That is the job. Six things every store we build has to do.
Fabric, construction and details have to come across on a screen, at the size a phone gives you.
Fewer steps and fewer choices, without cutting the information a considered purchase needs.
Sizing, returns, delivery and provenance answered before anyone has to look for them.
The look and the mechanics get decided in the same conversation, not handed over in stages.
Slow connections, an old phone, a sold-out drop, a payment provider having a bad day.
New products, new markets and new ideas should not need a rebuild each time.
No pitch deck, no discovery workshop you pay for. We look at what you have, we talk it through, and then you get a number.
We go through your current shop and write down what we see. You get that whether or not we end up working together.
An outside viewWe talk through the options, what order things should happen in, and what is worth doing now against what can wait.
Open and directYou get a written scope with a fixed price. If something is outside it, we say so before we start, not in the invoice.
No hidden costsIf yours is not here, write to us and we will answer it properly rather than send you a brochure.
We start by understanding the brand, the products and who buys them. Structure, design and the Shopify setup come after that. The shop has to work, and it has to sound like you.
Yes. What matters is the standard you hold your product to, not your revenue. A lot of our clients are early or growing and want a clean base from the start rather than a rebuild in two years.
No. Shopify is the technical base, but no ready-made theme decides the result. We build so the shop fits your brand, your range and your price point.
That depends on its condition. Sometimes it is worth optimising, sometimes a fresh start is cheaper in the long run. We tell you honestly which one we think it is.
As much as necessary and as little as possible. At the start we need your understanding of the brand. After that we take you through the process without loading you up with technical detail.
A launch is a starting point, not a hand-off. Most clients stay with us for optimisation, new features and growth work.
Yes, that is what we are set up for. We work mainly with brands where product quality, material and construction are the point, in denim, workwear and leather.
We do not mean luxury in the classic sense. We mean brands that work in small runs, at a high standard of making, with a clear price position. Our job is to carry that quality into the digital space so it can be understood, felt and bought, without watering it down or overselling it.
If you want to talk about a project, send us a few bullet points. You get a first read on it back, free and without obligation.